- To provide consistent funds for Finding Freedom Inc. and Dignity House Inc., with each ministry receiving an equal portion of the profits.
- To offer a loving community environment for thrift shop volunteers.
- To provide Winnipeggers with an opportunity to support these ministries by donating household items and clothing.
- To share the love of Jesus Christ at the shop and be a transforming influence in the community.
- To demonstrate unconditional love through a gentle, kind and friendly manner.
- To show honesty, integrity and accountability at all times.
- To promote an environment of trust.
- To provide a respectful and safe environment.